Lipoemulsione LESC Microlipo

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Una grande evoluzione nel mondo della Chirurgia Estetica che deve affermarsi su larga scala. Come tutte le scoperte, ha bisogno di essere compreso e capito per essere diffuso. La professionalità di Medici Estetici e Chirurghi Plastici online per la promozione del trattamento e la diffusione ad altri Medici del macchinario e della formazione all'uso con l'Associazione LESC.

Analisi delle Attività 
Crescita sostenibile
Calcolo del ROI
Attività sui Social
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

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